Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Steven Tyler marches into the scene and delivers the one decent line in this ad: "I've got minds to twist and values to warp", before it all goes a bit pear shaped. He's looking at a singing skittles portrait of himself, and it's not weird enough to be strange or funny, nor bizarre enough to beat that #puppymonkeybaby that Mtn Dew Kickstart came up with. If people are making #SkittlesArt with your candies, they're not eating them. It's time you face the music, Skittles, and retire this "Taste the Rainbow" campaign. Adding a celebrity doesn't help. Client: DDB Chicago