Gong cha bubble tea uses AI for vertical video ad
In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
"Settle it the usual way" they scream, and I am convinced that the Flexed Biceps Emoji will be the first emoji to trend on twitter tonight.
Trivia: this spot features 59 custom arms, with makeup artists adding muscles, veins, freckles and hair to match each cast member, including one for the dog, Banjo!
Client: Skittles / Wm. Wrigley Jr. Company Matt Montei, Senior Marketing Director
John Goetter, Senior Brand Manager
Meghan Rice, Senior Associate Brand Manager Michelle Gansle, CMI Group Manager Blaire Stevenson, CMI Manager
Agency: DDB Chicago
John Maxham, Chief Creative Officer
Mark Gross, EVP, Executive Creative Director
Kathy Tax, ACD, Copywriter
Marisa Groenweghe, ACD, Art Director
Diane Jackson, EVP, Executive Director of Integrated Production Will St Clair, SVP, Executive Producer
Scott Terry, Production Manager
Heather Stuckey, Global Business Director
Kate Christiansen, SVP, Group Business Director
David Chriswick, SVP, Group Strategy Director
Thomas Hehir, Strategy Director
Gwen Hammes, VP, Account Director
Erin Leahy, Global Account Supervisor
Production MJZ
David Zander, President
Scott Howard, Senior Executive Producer Dante Ariola, Director
Natalie Hill, Producer
Editorial Cut + Run
Jay Nelson, Editor
Kendra Juul, Assistant Editor
Carr Schilling, Executive Producer Amburr Farls, Head of Production Michelle Eskin, Managing Director
Telecine Company 3
Stefan Sonnefeld, Colorist
Post FX Method Studios
Marc Weigert, President/VFX Supervisor Gabby Gourrier, VP of Global Production Stephanie Gilgar, Executive Producer Jennie Burnett, VFX Producer
Patrick Ferguson, 2D Supervisor
Mark Renton, Lead Flame
Audio / Sound Design
DDB Sound
Nicholas Papaleo, Audio Mixer