Sloggi makes big asses out of themselves in Scandinavia, has website shut down.

banner_uk.gifSloggi, the straight-laced die-hard plain cotton underwear brand recently launched a "show us your Sloggi" campaign on the web, just like the Sloggi and Daewoo competition of 2004 where the biggest, err, best ass wins. Visitors could upload a nice shot of their behind and other visitors could then vote on the best bum - the most popular gluteus maximus was naturally the one with the minimum of product covering it which seems to backfire (pardon the pun) if the intention was to actually show off some Sloggi's.

[missing image]

Sloggi have skillfully worked the media (Svd, DM and Resumé) and set up a fantastic site which takes care of young Swedish peoples secret need of showing their buttocks....[snip]...At this posting no less than 495 confused young Swedes (18-25 years) have registered. That's almost half a percent of the population, what a success!
The majority of the registered are Sloggi's primary target group, young masturbating males. They're roughly 64% of the registered. They do not post images of their own behinds, instead opting to enjoy everyone elses published backsides. Naturally they will reward Sloggi by buying boxes full of briefs!

Previous Sloggi-news on Adland: Sloggi is in another bumfight!, Sloggi has gone one pole too far and a Sloggi related France: Wake up and smell the statistics