In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
A caveat, I hate Snapchat. But the kids like it. So this is not targeted at me, so I'll judge it on its merit.
The merit here is that it actually really sells Snapchat. While I might not like to have dog filters and weirdo smile filters, some people are really amused by this, and how they can use filters to creatively share bits of their day without showing reality to their friends. The floor is beans. Everyone is a horse. All of this can be hilarious in the right context and friend group because Snapchat is a bit of a digital escape. In that sense, the ad is doing an excellent job in sharing what it is good at.
Our eyes can only see so much. But what if they could see…more?
What if you could see the world in a more interesting way?
You could finally work with horses. You love horses! Or what if, rather than using your mind's eye, you could see things with your eye’s mind?
