In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Created by The Arnell Group this ad follow right after the DreamWorks Animation SKG trailer for their "Monsters vs. Aliens" 3D movie in the second quarter - and on super Sunday this ad will air in 3D just like the Monsters vs Aliens trailer. It features the SoBe Lizards and Monsters vs. Aliens characters doing an updated swan lake ballet dance with less than nimble beefy NFL players on tippytoe.
The Arnell Group
