Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Almost a year ago now, I recall speaking to a few friends who work as journalists about this budding story that lay buried in the depth of chan-culture, deleted threads, and chain-shared tumblr posts.
At the time, it seemed like a non-story, and it kept spinning online as if it was only a personal drama. So much so, that many journalists simply missed the boat.
I couldn't do much more than point to the things that were happening, and hear my colleagues dismiss these events with "this, again?" every time I brought something up. I'm not the editor in chief of anyone I know, and if they didn't fancy chasing down a story with the excuse "I'm not a gamer", that's their prerogative.
A year later, almost to the day, the Society of Professional Journalists held a panel & day discussion in Miami, regarding how to cover online events, such as the one now known as "#gamergate". It was the regional director for the Society of Professional Journalists, Michael Koretzky, who had arranged this airplay event, explaining on its homepage why this topic was chosen: "Since it’s rare for non-journalists (or even journalists, for that matter) to mention journalism ethics, AirPlay aims to figure it out". If you would try to search for news about Gamergate on google, the first news result that would hit you is that the 'movement' is misogynistic, probably racist too, and most definitely right wing, oh, and they try to BOMB people. As Miami News said in a breaking news article "Bomb threats closed down a debate on the controversial topic of women’s representation in video games at a Society of Professional Journalists event in Miami on Saturday. ". Also, check out this tweet from Tampa Bay Times assistant metro editor, Michael Van Sickler.
These gamers are out of control. #gamergate terror at SPJ.
— Michael Van Sickler (@mikevansickler) August 15, 2015
thoughts here. The morning panel kicked off with an "Explain Like I'm Five" Q&A session of what gamergate was actually about, and despite failing to sum it up succinctly the panelists agreed that it was an illuminating discussion. Lynn Walsh, the Society of Professional Journalists Ethics Expert, and Executive Producer at the investigative team at the NBC station in San Diego found that there had indeed been ethical breaches in game-reporting, such as journalists reporting on roommates projects without disclosing their relationship. Ms Walsh pointed out that in the SPJ Code of Ethics any conflict of interest "real or perceived" had to be avoided. "...I think that is so important because while you may not see it as a conflict of interest, the fact that someone else could or possibly could is huge too. Because if the public perceives it, then the reality of the world is it will become a conflict of interest in the public's state of mind. And then there goes your story." Now, it's not just conflicts of interest that are dogging gamergate, as with my examples above the narrative "sexism in video games" and "women harassed in video games" are sticky, so much so that an event discussing journalism is labelled a discussion about sexism.
The afternoon panel didn't go quite so well, as the panelists and the moderator seem to have vastly different ideas of what the topic of discussion was. Koretzky kept asking the panel how to cover these types of topics in the future, but both panels already know basic "get both sides of the story" journalism. On SPJAirplay Koretzky describes the bomb threats that interrupted the afternoon panel as a "mercy killing," but as I was watching the session live streamed I felt that the panels had just found equilibrium in their discussion and might have reached some very interesting end points had it continued undisturbed. While discussing how to get a story that lives on the internet, and how to show several sides to a story a la journalism 101 is perfectly valid topic at a professional event for journalists, I wished the discussion had looked at how the internet is changing journalism. While the panel may have laughed at Gawker, the vast reach of their clickbait effects how stories are reported, and not just in other outlets that might quote or link them. We have hashtag activism, and we have journalist activists today. Twitter was hailed as a hero tool during the Arab Spring, but also brings us #Cancelcolbert, and #hasJustinelandedyet. We have scientists like Tim Hunt being shamed into resigning over a joke that was misrepresented by someone attending. A twitter storm & certain press vilified Tim Hunt, while readers and former undergrads defended him. Offline, we have Rolling Stone magazine running a feature story about a horrific rape on campus, without speaking to any of the accused, which it later retracted. But not before the damage was done.
Ms. Walsh spoke of allowing the journalists to take the time they need to get the story right, but let's be honest, when being the top hit in Google depends on being the first one with the story, too many news outlets online rush in, only to issue corrections later. The promised "democratisation" that the internet brought us as individuals' voices could reach everywhere, also made us all our own editors, forced to sort the wheat from the chaff in the cacophony that follows. The internet, and the easily shared links on social media, mutated the yellow journalism of yore into a sharable beast. Sites supported by ever dwindling banner ad incomes fall into the trap of inventing the story, rather than reporting it. If I had attended this event, I would have wanted to discuss this, and how journalism can evolve in a connected world where nobody wants to pay for the news.