HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
Perfection. Sparks team with Cate Blanchett to create a deceptively simple but super entertaining video for The Girl Is Crying In Her Latte. Shades of Black Keys's "Lonely Boy" which had a man simply dancing throughout the song and nothing else, no match cuts, no long pans, no special effects, and no editing wizardry. The man in "Lonely Boy" wasn't even a famous actor - but he went viral.
Keep an eye out for Ron's discreet choreography as the violins kick in at 1:30.
Choreography: Cate Blanchett
Location: Hype Studios, Los Angeles