In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Meet Evelyn. She's a high tech very smart robot. So smart in fact, that she can read all of the brief's listed selling points in a robotic voice and make the other robots join in while mocking their research scientist. What a clever was to disguise the brief as a super bowl ad. Lets see if the viewers notice.
"Doctor, I still don't understand why you have unlimited with Verizon. Why wouldn't you switch all your lines to Sprint? I've analyzed the data. Sprint's network reliability is less than a 1 percent difference than Verizon's, yet you choose to pay twice as much."
