In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
A mother helps her son apply makeup. A friend helps her friend put on a breast hiding binder. A grandmother helps her grandson tighten a metallic corset. Parents drive their son to a wild gathering of colorful dancing people waving rainbow flags downtown. Etc.
I'm understanding the "pride" concept of this footage, that part is quite well told in the actor's faces, what I can't wrap my head around is what does this have to do with Sprite? If you cut out the Sprite logo at the end, it would like an ad for being LGBTQ. Nice film, I guess, but it doesn't sell the product that paid for it, so it's not doing Sprite any good. In fact, it may cause damage to the brand.
Ad agency: Santo, Buenos Aires
