In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Zendaya is Sally who sells seashells by the seashore. But the business isn't great until she starts a Squarespace, and now she sells seashells by the seashore plus so much more. The whole ad is narrated by André 3000 who deserves some sort of award for managing to say all that without tripping.
Client: Squarespace
Ad agency: In-house
Principal talent: Zendaya & André 3000
