In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
"GLEN! GLEN GLEN GLEN! GLEN GLEN GLEEEEEN"
"and he knows that one day he could become.... Supervisor!"
Executive Creative Director: Ari Merkin
Director: Noam Murro
Principal talent: "Survivor", featuring Jim Jamison and Frankie Sullivan.
