Health Promotion Board - āDonāt Toy with Your Lifeā - Anti-Vape Campaign (2025)
āDonāt Toy with Your Lifeā is Singapore Health Promotion Boardās newest Vape-Free Campaign for 2025. It aims to
"We rarely utilize celebrities in our ads, but this was too good to ignore"
Dean Stelmaszek, Associate Creative Director at the Canadian American Corporation who thunk up the buffalo chicken gag for Subway got more than he bargained for as the star if the campaign, Steve Irwin was attacked and killed by a stingray just a few weeks after their campaign launched. The campaign began on August 15th , and is running in 27 markets, with over 2,700 Subway restaurants throughout the USA participating. I predict a lot of frenzied activity as Subway employees replace all the ad signs relating to Steve now - but the ad itself is still airing.