Super Bowl XLVI: Ads of 2012 - SPOILER ALERT - UPDATED 1/31

SEE THE LATEST SPOILER HERE: https://adland.tv/super-bowl-xlvi-ads-2012-spoiler-alert-updated-21
The closer we get to Super Bowl XLVI, the more we find out about the commercials we'll see in the big game that brands paid $3.5 million per 30 second spot. We've updated them yet again. I'm sure we'll give you 1-2 more updates as we lead up to Sunday's game.
NOTE: If you want to be surprised, don't go any farther. And, don't say we didn't warn you.
1ST QUARTER
UPDATED! 1/29
Anheuser-Busch: Bud Light Platinum One of two :30 spots for Bud Light Platinum ends with #MakeItPlatinum. Expect less frat-boy humor and a “more stylish, serious tone” that promotes “triple-filtered, smooth finish, top-shelf taste.”
Created by: Translation led by Steve Stoute and Jay-Z.
UPDATED! 1/30
Hyundai Veloster Turbo: One of the two spots will feature a race between the Veloster Turbo and a cheetah, but the cheetah decides the car is too fast and its handler would make for an easier snack. The other spot tells the story of young man is driving with his much older colleague on a business trip as the older guy is telling the young man the secret to success, but has an "attack" before he can get it out, to which the young guy shows off the car's ability to handle low-end torque in forward and reverse to shake the older guy back to normal. Actor Jeff Bridges does the voiceover. (NOTE: A 60-second pre-game spot right before kickoff for the Sonata features real employees at its Montgomery, AL plant in an absurd elaboration of Hyundai's "If at first you don't succeed..." and features the workers singing the theme from "Rocky".)
Created by: Innocean Worldwide Americas

M&Ms: The 30-second spot introduces Ms. Brown, the new character in its line of animated spokescandies. Will Ms. Green and her engage in a cat fight? Who knows. She is described as “Ms. Brown is an intelligent woman with a sharp wit who finally decided to reveal herself after working for decades behind the scenes as “chief chocolate officer.”
Created by: BBDO
UPDATED! 1/26
Coca-Cola: The polar bears are coming as part of the "Open Happiness" campaign. The first spot is called “Superstition” is a 30-second animated ad showing one of the bears watching the game with his fingers, toes, arms, legs and even his scarf crossed. The bears will be featured on the website throughout the game. As they sit on their "snowfa" in an Arctic cave, they will react to plays on the field, referees' calls and even commercials. At the same time, viewers can send tweets and emails to the bears with questions and comments, getting the bears responses at www.CokePolarBowl.com. (NOTE: Post-game ad on ESPN will show one of 2 creative versions. The bear whose team lost screams “argh” and is consoled with a Coke the drive viewers to YouTube.)
Created by: Wieden + Kennedy
Related Video: It’s On:

Created by: In-house

Anheuser-Busch: Budweiser A :60 takes a nostalgic play as the Budweiser Clydesdales deliver the first cases of beer at the end of Prohibition.
Created by: Anomaly
UPDATED! 1/26
Coca-Cola: A 60-second, "The Catch" has two versions. The bear cheering for the team that is losing at the time the commercial airs -- assuming the game is not tied at the time -- will make a gravity-defying catch of a flying bottle of Coke. The bears will be featured on the website throughout the game. As they sit on their "snowfa" in an Arctic cave, they will react to plays on the field, referees' calls and even commercials. At the same time, viewers can send tweets and emails to the bears with questions and comments, getting the bears responses at www.CokePolarBowl.com.
Created by: Wieden + Kennedy

Created by: Team One and Attik

GoDaddy.com: A 30-second spot called "The Cloud" featuring Danica Patrick and a rebirth of the group Pussycat Dolls.
Created by: In-house
Watch "The Cloud":

Created by Poptent with advice of AOR Y&R New York. The winning submission was from Remy Neymarc, 21 from New Jersey.
UPDATED! 1/26
Century 21: 30-second spot starring Donald Trump, Deion Sanders and Apolo Ohno, which will “demonstrate that Century 21 agents are “Smarter. Bolder. Faster.” This will be the first time for the brand to appear in the Super Bowl Ad lineup.
Created by Red Tettemer & Parters in Philadelphia

Created by: Anomaly
UPDATED! 1/31
Volkswagen: We’ll see a 60-second spot for the 2012 Beetle featuring an overweight dog who gets in shape by chasing the new Beetle, among other things. The end of the spot features Star Wars characters--including Snaggletooth--in the cantina debating if last year's Vader ad or this year's dog ad is better. How meta of them. Two weeks ago, VW started pumping a teaser campaign on its site and on Youtube featuring a dog choir rendition of the theme song as Dabitch pointed out: https://adland.tv/star-wars-bark-dogs-get-ready-superbowl-xlvi

E*Trade: Yes, the baby is back for the 5th year running. The spot “will depict the character interacting with people for whom an important life event--the birth of a child--spurs them to think about investing. From The NY Times: The change in the fifth year of the campaign is ment to “take the baby to the next level,” said Nick Utton, chief marketing officer at E8Trade Financial. “It’s critically important to keep the baby fresh and engaging.”
Created by: Grey New York
This spot didn’t make it, so we’ll see what does:

UPDATED! 1/29
Cars.com: A 30-second spot a car shopper’s inner confidence is unleashed from his neck and shoulder in the form of a Disco-singing head. Viewers who use Shazam to tag the ad will earn $1 for one of seven charities for kids.
Created by: DDB Chicago

UPDATED! 1/30
Toyota Camry: "Reinvented" is a :30 spot that plays on potential reinventions, such as a couch, police officer, and a baby that doesn't poop and is ALSO a time machine. Viewers will be encouraged to tweet with the #Reinvented hashtag about what they’d like to see reinvented and selected tweets will be responded to in real-time with a creative depiction of their idea.
Created by: Saatchi & Saatchi LA

Created by: Innocean Worldwide Americas
UPDATED! 1/30
Honda CR-V: The 60-second spot features Ferris Bueller and is centered on the “leap lists” of ambitious life goals compiled by twenty- and thirtysomethings. The commercial will be released 10-14 days before the game.
Created by: RPA
Watch the extended version of the ad:

UPDATED! 1/29
Anheuser-Busch: Bud Light A :60 spot featuring a scrawny resuce dog named “Weego” who responds to his name when he hears “Here Weego” (*groan*) and fetches Bud Lights from the fridge. The spot end with a push to facbeook.com/BudLight to help raise money for the Animal Rescue Foundation.
Created by: McGarryBowen
UPDATED! 1/29
GM/Chevrolet: A spot teasing the 2013 Cadillac ATS at the two minute warning is called “Green Hell” and shows the car going around the Nurburgring test-drive circut.
Created by: Goodby, Silverstein and Partners
Sneak Peek:

UPDATED! 1/26
Audi: "Vampire Party" is a 60-second ad to promote Audi LED headlights.
Created by: Venables, Bell & Partners
Watch the ad:

GM/Chevrolet: A consumer-generated 60-second spot, “Chevy Happy Grad”, will air created by a 26-year-old aspiring filmmaker from Long Island, NY. His film shows a new high school graduate who mistakenly thinks his parents gave him a new Camaro only to have a neighbor drive off in it. (DIGITAL NOTE: Chevy has been running a TV spot promoting a Chevy Game Time app that will be used to “engage fans during the game and the day after with trivia questions and prizes” as well as driving them to the Route 66 site to watch ads.)
Created by: Zach Borst. Goodby Silverstein and Partners is lead US agency for Chevrolet.
See the ad:

UPDATED! 1/29
GM/Chevrolet: Chevy Silverado: Nothing more is known at the moment. Created by: Goodby, Silverstein and Partners
UPDATED! 1/29
GM/Chevrolet: Chevy Sonic: The ad is a mosaic of video assets from the brand’s digital campaign aimed at younger consumers and shows extreme stunts Chevy did with the car (use it to play music, have it bungee-jump, and jump out of an airplane, etc). Music by “Ok Go” who also appears in the spot. (Note: an additional post-game spot will features bugs jumping on the grille of the car to get a joy ride.)
Created by: Goodby, Silverstein and Partners
UPDATED! 1/26
Chrysler A :60 possibly for the Fiat 500 Abarth based on a “possible Super Bowl” spot they have posted on their Youtube page called “Seduction”. Thankfully J-Lo isn’t in it.
Created by: Unknown

Rumored to have a spot airing. Nothing more is known.
Created by: BBDO is agency of record.
UPDATED! 1/31
Hulu: A :30 with Will Arnett is all that is currently known.
Created by: MDC Partners' Crispin Porter + Bogusky
Teaser:

History Channel: A 30-second spot will promote the channel’s show, “Swamp People”.
Created by: In-house
UPDATED! 1/29
Met Life: No information is currently available.
Created by: Crispin Porter + Bogusky
UPDATED! 1/30
PepsiCo: Pepsi A :60 ad features Melanie Amaro, the winner of Fox’s “X Factor” singing a contemporary version of "Respect" for Si Elton John who plays a "king of rock" in the ad which is set in a rock-fantasy version of medieval times. Pepsi fans who "Shazam" the spot during the big game will be able to view Amaro's music video for the song. The press release from Pepsi states, "the commercial ends with a twist and the tagline, "Where there's Pepsi, There's Music"."
See a Behind-The-Scenes Video: