Super Bowl XLVI: The Ads of 2012 *SPOILER ALERT* UPDATED 2/5

It’s here! Well, hours away now. Check out the ads you’ll see and watch a good number of them now, so you can know which ones to run to the bathroom during, and which ones you really want to see again. Of course, you’ll be able to watch them again and again right here after the game. And after you watch what will air today, dig into 40 years of Super Bowl Ads in our archive right here: https://adland.tv/SuperBowlCommercials
NOTE: If you want to be surprised, don't go any farther. And, don't say we didn't warn you.

1ST QUARTER
Anheuser-Busch: Bud Light Platinum"Factory" is a :30 spot that showcases how "the process of creating something truly Platinum is revealed". Ends with #MakeItPlatinum. Expect less frat-boy humor and a “more stylish, serious tone” that promotes “triple-filtered, smooth finish, top-shelf taste.”
Created by: Translation led by Steve Stoute and Jay-Z.
Watch the (lame) teaser:

Watch the teaser:

Created by: Wieden + Kennedy
Watch it:

Lexus: The 30-second spot called "The Beast" will tout its 2013 GS and talk about products to come this year. This is the brand’s first time in the game. Created by: Team One and Attik
Watch it:

Audi: "Vampire Party" is a 60-second ad to promote Audi LED headlights.
Created by: Venables, Bell & Partners
Watch the ad:

Created by: Richards Group
Watch one of the teasers:

See it:

Watch it:

Created by: Anomaly
Watch the teaser:

The New England/Pats version:

Anheuser-Busch: Bud Light A :30 ad that features a Shazam app inviting viewers to download a song. AB won't name the song or artist but says the ad will have “star power”.
Created by: Cannonball
Teleflora: A 30-second spot featuring Adriana Lima pimping flowers for Valentine’s Day--give her flowers, get lucky.
Created by: Fire Station
Watch it:

Created by: In-house
Watch it:

"The Tease" is a 30-second spot starring John Stamos, and is the first time for the brand to appear in the Super Bowl Ad lineup. You can watch the making of video here: https://www.washingtonpost.com/sports/making-of-dannon-super-bowl-ad-with-john-stamos-300/2012/01/26/gIQAlgBTTQ_video.html
Created by Poptent with advice of AOR Y&R New York. The winning submission was from Remy Neymarc, 21 from New Jersey.
Watch it:

Watch it:

"Eternal Optimism" is another :60 for the brand continues the story in the earlier :60 and follows people enjoying Buds throughout history, including the end of Wold War II and USA 1980 Olympic hockey victory.
Created by: Anomaly
See the teaser:

Extended Teaser:

Yes, the baby is back for the 5th year running. From The NY Times: The change in the fifth year of the campaign is ment to “take the baby to the next level,” said Nick Utton, chief marketing officer at E8Trade Financial. “It’s critically important to keep the baby fresh and engaging.” Yah, right.
Created by: Grey New York
Watch it:

Created by: RPA and Arcade Edit
Watch the extended version:

Created by: DDB Chicago
Watch it:

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Created by: Richards Group
See the teaser for "Performance Balls and Puck":

GE:"Building something big in Louisville" focuses on the worker's at Appliance Park, Louisville KY and is a 45-second documentary-style spot our sources say will air during this year’s game. No word yet when these will run or if they are running in local markets only.
Watch it:

Created by: Innocean Worldwide Americas
Watch it:

Created by: RPA
Watch the extended version of the ad:

Created by: J.W. Morton and Associates and Mechaniks
Watch the teasers:

Anheuser-Busch: Bud Light "Rescue Dog" is a :60 spot featuring a scrawny rescue dog named “Weego” who responds to his name when he hears “Here Weego” (*groan*) and fetches Bud Lights from the fridge. The spot end with a push to facbeook.com/BudLight to help raise money for the Animal Rescue Foundation.
Created by: McGarryBowen
Watch the teaser:

SECOND HALF
GoDaddy.com: A 30-second ad called "Body Paint" features Danica Patrick and Jillian Michaels covering Colombian model Natalia Velez with body paint to tout the company’s “.co” domain names.
Created by: In-house
Watch “Body Paint”:

GM/Chevrolet: A consumer-generated 60-second spot, “Chevy Happy Grad”, will air created by a 26-year-old aspiring filmmaker from Long Island, NY. His film shows a new high school graduate who mistakenly thinks his parents gave him a new Camaro only to have a neighbor drive off in it. (DIGITAL NOTE: Chevy has been running a TV spot promoting a Chevy Game Time app that will be used to “engage fans during the game and the day after with trivia questions and prizes” as well as driving them to the Route 66 site to watch ads.)
Created by: Zach Borst. Goodby Silverstein and Partners is lead US agency for Chevrolet.
See the ad:

:60 titled “2012” features the Silverado in a post-apocalyptic world.
Created by: Goodby, Silverstein and Partners
Watch the spot:

Watch the ad:

A :60 possibly for the Fiat 500 Abarth based on a “possible Super Bowl” spot they have posted on their Youtube page called “Seduction”. Thankfully J-Lo isn’t in it.
Created by: Unknown

• “Bird of Prey” by Joby Harris. A guy takes on the mannerisms of a large bird constantly in search of Doritos, much to the delight of co-workers who egg him on: https://youtu.be/OLgrcqWRlow
• “Dog Park” by Tyler Dixon. A dog won’t learn new tricks until his owner tempts him with a Dorito, which then sends other dog owners into a feeding frenzy: https://youtu.be/tR5gZrCb13g
• “Hot Wild Girls” by Brad Scott. A re-do of the current State Farm commercials in which people verbally summon their agents and other goodies (a hot tub, the girl from 4E). Here, a guy has a “magic” cell phone via which he summons up bags of Doritios. His friend’s bad accent, however, calls up Rottweilers instead of “hot wild girls.” The HWGs actually make a cameo appearance at the end: https://youtu.be/cdiVs9bhkbc
• “Man’s Best Friend” by Jonathan Friedman. A man sees his dog burying in the back yard the name tag of the family’s missing cat. The dog successfully buys the man’s silence with bags of Doritos: https://youtu.be/y3bqbJduK2w
• “Sling Baby” by Kevin T. Willson. A kid in a tree house teases his baby brother with a bag of Doritos. Grandma, who is babysitting the pair, uses her motorized wheel chair to turn the toddler’s elastic harness into a bungee cord, enabling him to take revenge on his older sibling: https://youtu.be/4GIeIpcRv7o
“Created by”: Goodby Silverstein and Partners
Hulu: A :30 with Will Arnett is all that is currently known.
Created by: MDC Partners' Crispin Porter + Bogusky
Teaser: