Swift creates first campaign for Purple

For too long, society has sent the message that success belongs to the strivers – the midnight oil burners and long-hour loggers sacrificing nights and weekends, delaying present needs for some distant reward. But, in reality, much of what we hustle hard for can get achieved overnight. The real secret to success? Sleep.

 

Built on that idea, “Overnight Success” consists of 30-second and 15-second spots along with social assets, showcases a broad range of humans delivering Purple Mattress’ manifesto around the correlation between sleep and success, with visuals underscoring this notion as we see mattresses everywhere from offices to cycling classes. The effort turns hustle culture on its head by highlighting the idea that, as we hustle hardest to make bedtime on the mattress made for successful sleeping, we’re all one sleep away from overnight success. TA DAH! 

Team Credits

Agency: Swift


Account Executive: Corrie Williams

Account Director: Kate Torsey

Senior Project Manager: Daina Tate

Art Director: Emily Mayberry

Writer: Isaac Weeber (freelance)

Writer: Lindsey Lanpher (freelance)

Writer: David Azrael

Senior Art Director: Emily Mcnulty

Data Science: Varsha Bhagel

Interim Executive Creative Director: Eric Segal

Executive Producer: Hanna Hagen

Strategy Director: Drew Phillips (Freelance)

EVP Strategy: Leslie North

Associate Strategy: Millie Robson

Brand: Purple Mattress

Chief Marketing Officer: Patrice Varni

Vice President of Marketing Strategy: Erica Dudash

Vice President of Advertising and Growth: Scott Symonds

Media Director: Savannah Guyer

Creative Director: Jackie Salway

Marketing Strategy Manager: Nick Corotan

 

Production Company: Greenpoint Pictures

Owner: Michael Kuhn

EP: Tatiana Rudzinski

EP: Trevor King

Head of Production: Karen Berkowitz

Director: Rob Soucy

Producer: Luke Stevens

DP: Josh McKi