I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
The new advert brings us ‘Lootopia’ - a luxury holiday destination where toilets sit beside the pool, on mountains, on paddle boards, and in ancient ruins. Where people with bowel and gut issues can “flush all their worries and anxieties away” and just sit down and “enjoy the falls.”
Lisa Snowdon informs the viewer at the end of the ad Lootopia (unfortunately) is not a real place, but a fictional resort. Aw poo!
Credits:
Creative agency: Lucky Generals
Brand: Symprove
Production Company: Lucky Productions
