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Syn Reimagines Billy Joel’s A Matter of Trust For New CNN Promo That Call For Healing Broken Bonds
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Syn Reimagines Billy Joel’s A Matter of Trust For New CNN Promo That Call For Healing Broken Bonds
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Creative music agency Syn has collaborated with CNN on a new promo video that aims to inspire audiences to rebuild broken bonds and believe in the good in each other. Black and white still images of evocative moments and the anchors who convey them are supported with Syn’s rearrangement of Billy Joel’s A Matter of Trust. Here, sound and image come together to remind us that trust is the foundation of true achievement.
On this special project, Syn embraced the challenge of reimagining the 80’s classic into a spare and emotional anthem with a production that ultimately spanned many countries and time zones. The skillful arrangement was recorded in Los Angeles on upright piano, with staccato strings and acoustic guitar layered in for emotional punctuation. Using remote technology, Syn was able to direct and record a 20 piece string orchestra in Macedonia - all of which was mixed in Tokyo for cinematic results which were delivered to CNN in Atlanta.
Client: CNN
Executive Vice President & Chief Marketing Officer, CNN Worldwide: Allison Gollust
Senior Vice President, CNN Creative Marketing: Rick Lewchuck
Vice President & Group Creative Director, CNN Creative Marketing: Whit Friese
Senior Director of Production: Matt Barnett
Senior Writer/Producer, CNN Creative Marketing: Jeff Mielcarz
Production Resource Manager, CNN Creative Marketing: Denise Patierno
Senior Production Managers, CNN Creative Marketing: Nichole Goralnik & Laura Scott
Post Production Manager, CNN Creative Marketing: Greg Enfield
Editor: Brian Simmons
Production Company: Minted Content
Music Production: Syn
Music Director & Producer: Nick Wood
Piano: Christopher Joyner
Orchestration: Todd Hayen
Production Assistant Mathieu Kranich
Mixed by Takashi Akaku at Syn Studios Tokyo
VO: Pia Easley
Sound: Warner Audio
Sound Design/Mixing: Steve Warner
Color: Company 3
Soraia Callison: Executive Producer
Billy Gabor: Senior Colorist
Justin White: Junior Colorist