In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Unsurprisingly it's one long weed joke in this T-Mobile spot starring Snoop and straight woman Martha Stewart who keeps saying sound alike puns for weed like purple kush, I mean cushey, and herb roasted chicken and greenery and my favorite can of bisque. Get it? The jokes are painful but Martha and Snoop have this oddly endearing chemistry about them so it still works despite the dumb puns. I guess T-Mobile is going for that all-important stoner demographic. Client: T-Mobile