In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
"Hey Verizon! You’re WRONG! Again. So we called in Steve Harvey to school you. It’s time to #BALLOGIZE." And Steve's all like "uh-uh, I ain't taking responsibility on this one" and those who didn't tune out within the first three seconds, thinking it was "that ball ad again" found it pretty funny. It is at the very least, still topical as the Miss Universe debacle is recent.
T-Mobile "Harvey Drops the Ball"
Agency: Publicis
Production Company: Prettybird
Editorial Company: Arcade
VFX/Post Production: Timber
Creative Directors / Partners Jonah Hall, Kevin Lau
Executive Producer: Sabrina Elizondo
Producer: Megan Kennedy
Lead Flame: Miles Kinghorn
Flame Assist: Branden Harden
Compositors: Daniel Raschko, Mark Robben, Brian Sales
CG Modeling, Particle vfx, Lighting, Animation: Brad Hayes, Casey Benn
CG Tracking: Matt Merkovich
Design + 2D Animation: Kevin Lau, Dan Blank
