In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Using Tim Tebow to hammer home the "No contract" USP of T-Mobile during the biggest football game and ad event of the year is a great idea. It's as far away from the forced football references we normally have to cope with as they come, and I still remember the selling point. No contract. Like Tim Tebow. If only every celebrity-ad match was handled this well.
Media Agency: Initiative
