Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Using Tim Tebow to hammer home the "No contract" USP of T-Mobile during the biggest football game and ad event of the year is a great idea. It's as far away from the forced football references we normally have to cope with as they come, and I still remember the selling point. No contract. Like Tim Tebow. If only every celebrity-ad match was handled this well.
Media Agency: Initiative