Taco Bell Achieves New Heights with WoodShop

Led by Executive Creative Director Trevor Shepard & Creative Director Michelle Pak, the team at WoodShop will take your cravings to new heights in a series of spots from agency Deutsch for Taco Bell. Find peace (and flavor) among the butterflies with their Primo Burritos or satiate your hunger with the Beefy Potatorito while floating among the stars. Either way, your burrito is only a dollar. Woodshop’s ECD Trevor Shepard headed the live-action creative, with CD Michelle Pak overseeing the visual effects and postproduction process. 

Taco Bell Achieves New Heights with WoodShop
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Agency: Deutsch  

Creative Directors: Jeremiah Wassom, Armando Samuels  

Senior Art Director: Micah Wilkes  

Senior Copywriter: Ryan Schade 

Executive Producer: Paul Roy 

Producer: Daniel Stenzel 

Associate Producer: Lexie Curatolo  

Music Producer: Chip Herter 

Music Coordinator: Will Eichler  







Production Company: WoodShop 

Executive Creative Director: Trevor Shepard 

Creative Director: Michelle Pak 

Director of Photography: Tom Lazarevich 

Executive Producer: Sam Swisher 

Producer: Ursula Camack 




Editorial Company: WoodShop 

Editor: Josh Bodnar 

Assistant Editor: Jesse Richard 


Color: Company 3 

Visual Effects: WoodShop 

Producers: Mickey Briggs & Emily Avoujageli 

Creative Director: Michelle Pak 

VFX Supervisor: Jonah Hall 

CG Artists: Casey Benn, Jeff Willette  

Nuke Compositors: Eva Flodstrom, Michael Loney 

After Effects Animator: TJ Sochor 





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