In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
In this ad, Britta complains that Claus is on his cellphone constantly, since he has TDC to TDC where he gets free cellphone calls to anyone within the same network. It begins at breakfast where she says goodmorning and gets an unexpected reply that reveals he's on the phone. In the bathroom at night, Britta asks Claus not to speak on the phone constantly, and he replies "I totally understand"... to whomever he's speaking on the phone with.
Principal talent: Peter Frödin (Britta) and Kirsten Lehfeldt (Claus)
Ad agency: Wibroe Duckert & Partners
Client: TDC
