In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Britta and Claus get a new neighbor, a sailor that buys the house next door. He says that it took a little getting used to the fact that they are nudists, but they are really nice and helpful people. When Claus asks if the Sailor doesn't have TDC Trio, with cellular phone network, Digital TV and landlines, the sailor responds: "No, I mainly listen to folk music."
Principal talent: Peter Frödin (Britta) and Kirsten Lehfeldt (Claus)
Ad agency: Wibroe Duckert & Partners
Client: TDC
