In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
In this ad, Britta and Claus try to comprehend how someone can live without TDC Trio: "It's so stoneage". The Sailor responds that when someone wants to reach him, he can sorta sense it, feel it if you will. Claus then retorts: "I can feel it too - because my cellphone vibrates!"
Now, don't try and figure out where pocketless Claus is hiding that cellphone.
Principal talent: Peter Frödin (Britta) and Kirsten Lehfeldt (Claus)
Ad agency: Wibroe Duckert & Partners
Client: TDC
