In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Claus has whiplash, but this won't stop him from constantly talking on the phone, while watching TDC digital TV, even joking to his friend that he's "watching a documentary about your family right now"
Principal talent: Peter Frödin (Britta) and Kirsten Lehfeldt (Claus)
Ad agency: Wibroe Duckert & Partners
Client: TDC
