Tesco - Feel the power to lower prices with Tesco Clubcard (2023) :30 (UK)

When her Tesco clubcard is accepted and she scores discounts for being a Tesco regular. This makes the woman so happy that her face distorts into a giant frozen smile, a bit like one of those weird snapchat filters seen in Snapchats ad. A simple idea, set to the SNAP! song "The Power", you would think it was harmless. But no, people apparently find this face so weird and freaky that it's making people uncomfortable, and the ASA has received 58 complains so far about this ad, some calling it “unduly frightening”.

If you want to freak yourself out, this "Tesco Clubcard face" filter is actually available on TikTok, Instagram and Snapchat. Because of course it is!

Ad agency: Bartle Bogle Hegarty

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