In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Too slow? Too suave.
Agency: singh&sons, Cape Town
Production Company: Humanoid & Egg
Director : Terence Neale
Kate Sperring : Account manager
Roger Paulse, P J Kensley : Creative Directors
Marcel Witbooi : Art Director
Oskar Petty : Copywriter
Desiree Lakey : Agency Producer
