Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
"Mister James, we changed the engine the suspension, and the transmission. We even changed the chassis!"
Ad Agency: Collett Dickenson Pearce & Partners (CDP)
Creatives: Ron Collins Eric Morecambe, Ernie Wise, and James Hunt
Director: Alan Parker
Principal talent: Eric Morecambe, Ernie Wise, James Hunt