TFL - Count the passes - (2008) :30 (UK)

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And by old, I mean yes I've seen it before - you knew I was going to say that didn't you?

Well tough titties, I did back in 1999 when Daniel J. Simons used the same exact trick in his visual cognition lab.

Still, it's a very good trick isn't it? Not sure I can be bothered to Badland this, what say you? 

Ad Agency: WCRS, London.

Leon Juame (Executive Creative Director)

Yan elliott / Luke Williamson (Creative Director)

Kit Dayaram / Vince Chasteauneuf (Art Director)

Tom Spicer / Simon Aldridge (Copywriter)

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Laura Crowther (Assistant Producer)

Director: Chris Palmer

Paul Watts (Editor)

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