In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Client: Procter & Gamble
Advertising Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs/Leo Premutico
Creative Director: Audrey Huffenreuter
Copywriters: Peter Albores/Nathan Frank
Art Director: Dan Lucey
Agency Producer: Dani Stoller
Production Company: DAB HAND Media, New York
Producers: Luke Beauchamp/Ira Brooks
Director: Calle Astrand
Director of Photography: Martin Tedin
Editing Facility: Whitehouse
