HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign āFar Out,ā features the new trail running shoe Mafate X in the untamed
Brooklyn-based production company tinygiant is eager to announce the addition of internationally recognized visual director Kal Karman to their collaborative powerhouse. After nearly two decades soaking up the fashion and atmosphere of Milan, US-born Karman brings to tinygiant his explorative outlook with an American work ethic and a global feel.
A true multi-hyphenate, Karman is driven to constantly evolve - both his style and his skillset. His work behind the camera began as an assistant cinematographer before transitioning to post production at Industrial Light and Magic. Karmanās move to Italy brought another career change when he began directing numerous music videos, commercials, and documentaries. His self-compelled growth continued when he sought out renowned photographers and self-started a career based in still photography. Karman describes his DNA as being built of the dual strands of the post production/special effects and fashion/beauty worlds.
Karmanās impressive credit list includes work with such brands as Armani, BVLGARI, David Yurman, Debeers Jewelry, Ferrero, Gucci, Konika Minolta, Lux, and Pepsico, just to name a few. His American-grown working sensibilities and Milan-fostered aesthetic have attracted his talents to leading global agencies including JWT Singapore, DDB Dubai, Ogilvy Madrid, JWT Barcelona, Saatchi & Saatchi Milan, GREY Manila, and many more.
Karman continues his evolution by joining tinygiant, where he is surrounded by a team of storytellers who also thrive on collaboration. Veronica Diaferia, tinygiant Founder and Executive Producer, describes Karman as having all the right traits