In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Last night’s Wrath of Cannes (www.wrathofcannes.com) event named a winner out of over 30 submissions. The team of judges (including Tony Hawk) narrowed down the entries to five finalists.
(From left to right) Harry Woods (Partner/Creative Director, WWD&S), Gill Witt (Partner/Creative Director, WWD&S), Derek Richardson (VP Birdhouse) Tony Hawk, Kiran Aditham (Editor, AgencySpy), Jaimie Muelhausen (Creative Director, Tony Hawk Inc), Phyllis Dealy (Partner/Director of Account Services, WWD&S). Center is the winner: Nikolaus Drellow
The big winner was Nikolaus Drellow from Atlanta, GA, who won over the judges with his idea for a smart phone game titled “Flip the F*ck Out.”
View his entry here:
