When you can't afford big celebrities to boost the awareness of your brand, you have to take risks.
"Can Tom Cruise?"
That is the question, he was challenged to cruise at 10 kilometers per hour... In a one-lane road.
Watch the other questions: “WILL SMITH?” and “WESLEY SNIPES?”
Credits
Client: ToWorkFor Planner: Nicolas Grassi
Marketing Director: Orlando Andrade Project manager: Inês Abreu Lima
Agency: Stream and Tough Guy Producer: Krypton Films
Creative Director: Miguel Durão Director: Pedro Pinto
Art Director: Pedro B. Maia
Strategy Director: João Ribeiro
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