Gong cha bubble tea uses AI for vertical video ad
In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
Extended version that plays on potential reinventions, such as a couch, police officer, and a baby that doesn't poop and is ALSO a time machine. A :30 airs in the 3rd quarter.
ECD: Chris Adams
ECD: Margaret Keene
CD: John Payne
ACD/AD: Jera Mehrdad
Art Director: Scott Wilson
Art Director: Verner Soler
Copywriter: Marcin Markiewicz
Copywriter: Matthew Poitras
Copywriter: Graham McCann
Copywriter: Scott Model
Director of Integrated Production: Tanya LeSieur
Executive Broadcast/Content Producer: Richard Bendetti
Associate Broadcast/Content Producer: Dan Paquin
Management Supervisor: Erica Baker
Strategic Planning Director: Evan Ferrari
Strategic Planner: Skyler Wallace
Media Director: Gwen Conley
Associate Interactive Media Director: Gaurika Chadha
Interactive Media Planner: Anna Kondrashova
Project Management: Norma Carballo
Production Company: MJZ
Senior Executive Producer: Jeff Scruton
Producer: Jeff McDougall
Director: Tom Kuntz
Editing Company: Rock Paper Scissors
Executive Producer: Carol Lynn Weaver
Producer: Angela Dorian
Editor: Kirk Baxter
Assistant Editor: Jeff Sharpe
Special Effects: The Mill
Executive Producer: Sue Troyan
Producer: Arielle Davis
Production Coordinator: Kiana Bicoy
Lead Flame Artist: Phil Crowe
Effects Supervisor: Paul O'Shea
Music: Stimmung
Executive Producer: Ceinwyn Clark
Creative Director/Composer: Jason Johnson
Sound Designer: Gus Koven
Graphics: Gentleman Scholar
Record/Mix: Lime Studios
Mixer: Joel Waters