truth - LEFT SWIPE DAT - (2015) music video

72andSunny have found another Truth, that smoking in profile pics on Tinder makes people 50% more likely to left swipe. Which means this is a left-swipe photo, not that I care. While the insight is fine, and selling on the possibility of getting laid a tactic that has worked since Lysistrata's time, it should have ended after the 30 second commercial was up. The "Left swipe that" music video that tags along feels like an unfunny SNL skit stuffed with forced memes, and there's nothing unhipper than forced memes, guys. Someone even believes that you'll download the song to help spread the word about "left swipe that", oh dearie me. Was the strategy cribbed from Dumb Ways to Die? The target market there sings along to anything! Also, why is everyone in the tinder pics 18, 19 and 20? This gets a little creepy when bearded diner dude who looks 30+ checks out miss 19 year-old. Aren't kids that age attending the giant dating pool called college? I'm left-swiping this whole thing, but it's possible the kids are going to like it. They have terrible taste. ;)
The video features artists Becky G and Fifth Harmony and YouTube stars King Bach, Grace Helbig, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto.

Marketing Brand Manager: Jasmin Malone
AGENCY: 72andSunny
CCO, Partner: Glenn Cole
GCD: Mick DiMaria
GCD: Justin Hooper
Writer: Rebecca Ullman
Designer: Sarah Herron
BRAND
Group Brand Director: Judson Whigham
Brand Director: Kristine Soto
Brand Manager: Everette Cooke
Brand Coordinator: Chelsea Gilroy
PRODUCTION
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Senior Film Producer: Marisa Wasser
Film Producer: Esther Perls
BA
Director of Business Affairs: Michelle McKinney
Group Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Amy Shah
STRATEGY
Group Strategy Director: Matt Johnson
Strategy Director: Kasia Molenda
Strategist: Josh Hughes
Jr. Strategist: Spencer Adrian
PRODUCTION CO.: DNA
Director: Director X
Partner: David Naylor
Executive Producer: Missy Galanida
Producer: Clark Jackson
DP: Omer Ganai
Casting: David Kang
Art Department: David Courtemarche
EDITORIAL: Arcade Edit
E.P. Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Post Producer: Kirsten Thon-Webb
Editor: Nick Rondeau
Editor: Dean Miyahira
Assistant: Ryan Andrus
POST: Timber
Creative Directors: Kevin Lau & Jonah Hall
Executive Producer: Chris Webb
Managing Partner: Damian Stevens
Producer: Lauren Loftus
Digital Effects Supervisor: Nick Hiegel
Flame Artist: Miles Kinghorn, Lisa Tomei
Nuke: Josh Bolin, Krystal Chinn, Nick Hiegel
Roto/Tracking: Dylan Holden
TELECINE: The Mill
Executive Producer: Thatcher Peterson
Colorist: Gregory Reese
AUDIO MIX: Lime Studios
Executive Producer: Jessica Locke
Mixer: Dave Wagg
Assistant Mixer: Adam Primack
MUSIC:
Composer: Adam Schlesinger
MUSIC AND TALENT SUPERVISION: JASH
Executive Producer: Doug DeLuca
Executive Producer: Daniel Kellison
Executive Producer: Mickey Meyer
Executive Producer: Ty Braswell
Producer: Nick Veneroso
Producer: Celeste Hughey