In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
An article about "experiential marketing", concept-pop-up-branded stores etc.
“It’s the notion of marketers stepping into consumers’ lives and taking a moment with them (...) because consumers can usually choose whether or not to take part. That gives it an advantage over traditional advertising like television commercials, which many consumers consider intrusive or interruptive.
"Hitting the Road With Brands in Tow" (NYTimes, Login Req)