Adage reports that the campaign chosen for the Grand Prix winner for the International Advertising category has been disqualified this morning. Officals found it to have been "inappropriately entered."
This translates to mean that it hadn't run in any paid media. Ferin - A Portuguese bookstore's ad campaign was created by Publicis Groupe's Leo Burnett, Lisbon.
Miguel Angel Furones, the disqualified agency’s chief creative officer, said the mix-up was “an honest mistake” and agreed with the judges’ decision. Cannes organisers are determined to clamp down on made-for-awards ‘scam’ ads that barely appear in the media or are never approved by the client. “This festival and this jury have been exceedingly tough on ghost [scam] entries,” said Dan Wieden, chairman of the print jury.
