HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
A japanese speaking man in a hawaiian shirt plays some kind of fruit-flute together with a mechanical monkey - and the ad is Finnish. You can't make stuff like this up.
Creative Director: Eka Ruola
Art Director: Henri Paltemaa
Copywriter: Mick Scheinin
Production Company: Kennel Helsinki
Director: Teemu Niukkanen
Producer: Katja Jokinen