In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
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Ad Agency: Cheil Singapore
Benson Toh/Yaw Tong Ling - Typographer
Benson Toh/Carolina Ng - Creative Director
Benson Toh - Art Director
Carolina Ng/Norain Hamid - Copywriter
Dane Neo - Agency Producer
Director: Al Issac
Production Company: Superwonderful Films
Acct Servicing: Sandipan Roy/Gordon Ng/Steven Pong/Elaine Soh
