In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
All three of these are clips from the one 60-second spot Under Armour will be running which will air early in the first quarter.
Trivia: First time advertising in Super Bowl
The CGI team was made up of people who worked on 300 and The Matrix
46 graphics designers working at once to finish CGI for spot
Features over 25 professional athletes – some from California – featuring pro football, baseball, NASCAR, winter sports, tennis, softball and golf.
Spot directed by Ericson Core (Director, “Invincible”, DP, “The Fast and the Furious”)
