In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
“Conventional advertising is about trying to charm us ... but it’s not usually about trying to trick us and it’s the trickery part…that makes this different.” - Malcom Gladwell
(CBS) 60 Minutes has a report on some covert operations being conducted right here in the United States - not by the CIA or FBI - but by Madison Avenue. Interesting reading me reckons ...More at CBSnews »
Somewhere in downtown New York