Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Underground bands are really unknown...
And that is part of the attraction, no?
[missing image]
Ok, this seems to be a case of a creative juicing up his book, I guess to impress someone. But since I also found the original ad in a Communication Arts Annual lying around his office, I'm not impressed.
Are you?
Not surprising, he still hasn't moved on to a new job...
(And if you are wondering what I was doing in his office, I was trying to nick briefs, like normal people!)
What's your theory, was this idea inspired or simply stolen?