I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Underground bands are really unknown...
And that is part of the attraction, no?
[missing image]
Ok, this seems to be a case of a creative juicing up his book, I guess to impress someone. But since I also found the original ad in a Communication Arts Annual lying around his office, I'm not impressed.
Are you?
Not surprising, he still hasn't moved on to a new job...
(And if you are wondering what I was doing in his office, I was trying to nick briefs, like normal people!)
What's your theory, was this idea inspired or simply stolen?
