As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a âman-made natural wonderâ is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
We've seen the "person painted as the background" thing used to sell everything from secure internet to chocolate-chip cookies before - but here it finally makes total sense. In fact, the only way I think this could be made better is if these were real kids sitting around all day like this in an ambient/guerilla stunt. Well done O&M Shanghai. There are 1.5 million underprivileged children in China.
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Kudos.
Product:
UNICEF China
Agency:
O&M Shanghai
Creatives:
Kevin Lee (Creative Director)
Ng Fan (Creative Director)
Kevin Lee (Art Director)
Haibo Huang (Art Director)
Phoebe Liao (Art Director)
Stephen Zhong (Art Director)
Adams Fan (Copywriter)
Derek Huang (Copywriter)
Raymond Yung (Copywriter)
Andrew Lok (Copywriter)
