Unilever takes Axe to the web and wants to stay there.

Unilever, the owner of Axe brand, is trying to keep their brand top of mind with young lads in the united states by sending fictional characters Evan and Gareth out to try out score-lines on unsuspecting babes. Evan and Gareth 'videoblog' their adventures and the idea is that hopefully, this whole thing will go viral, alas, it hasn't yet. It's been seeded on heavy.com and has seven linkbacks according to technorati so far.