UPDATED - Molson Canadian gets in touch with its feminine side. And goes plaid.

While Miller Light and Coors Light battle breasts in Boobwar 2K3, USA's Great White North neighbor is getting mighty clever with its Miami agency, Crispin Porter & Bogusky. Adding to Molson's excellent Twin Label Technology, they're now heading to magazine land with a decidedly different two-sided approach.
Hmm... Nice puppies.*
Meanwhile, Molson's been having some fun in its homeland too. Their new designs for their Big Bubba Beer mini-kegs, paying homage to the great Don Cherry, is pushing the envelope on Canadian advertising regulations in a way that might even be more controversial than catfights. For Canada, that is. Head to the bottom of this post for that story.
No doot aboot it - Go Molson!

First, here's the ad that gals will find in Cosmo...