Updated Spoiler Alert: Super Bowl XLVII commercial lineup for next Sunday
We’re one week away from The Big Game. We’ve got the teams who will be playing (49ers vs. Ravens, for those of you who don’t follow). And, we’ve got a lot more info on the spots that will be airing and when. This year is no different than any other with a long list of celebrities such as The Rock, PSY, The Flaming Lips, babies, supermodels, and more. So let's get on to the most complete spoiler alert on the web.*Updated 1/28 with VW and Hyundai Sonata Turbo ads Hyundai will air “Epic Play Date”, a :60 just prior to kickoff. The ad shows a family outing of skateboarding kids, dads doing donuts in the mud, family being chased by security guards, a biker gang and an ostrich. An original song by The Flaming Lips is the soundtrack and the band is featured throughout the ad.
FIRST HALF: OREO Cookies (Mondelez International) with a :30 that will mark it's first appearance in the Super Bowl ad fiesta. The spot focuses on Oreo devotees prefernce for the cookie or the cream filling. The ad will direct fans to Instagram to continue the debate. Earlier in October, Mondelez International is pitting longtime ad agency of record, DraftFCB against Wieden + Kennedy to duke it out for the honor of developing the ad which will air.FIRST QUARTER: Audi of America has a :60 spot titled “Prom” for the S6, where the car changes an awkward teen into a confident guy with a black eye. Audi has asked fans to pick an ending (similar to Coke’s ad campaign), with voting ending last Friday.
Facebook page shows the different colored candies sans candy coated shell. Perhaps that’s the follow up to last year’s spot.GoDaddy.com one of two 30-second spots titled “YourBigIdea.Co” for their .co domains. Either this or their other :30, “Perfect Date” featuring Danica Patrick and supermodel Bar Refaeli, will air in the second spot in the second commercial break of the game.
Toyota - 2014 RAV4 with a :60 starring Kaley Cuoco of “The Big Bang Theory”. It will also have a photo of one fan selected from submissions through Twitter and Instagram.
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SECOND HALF: Ford Lincoln will air a :60 titled “Steer The Script”, which started earlier as a Twitter campaign asking fans to tweet their thoughts on the brand using #SteerTheScript, which Jimmy Falon will then turn into the commercial. The brand also has Emmitt Smith onboard as brand ambassador, so we might also see him in the spot, too. This is the brand’s first Super Bowl spot.
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Gildan Activewear will have a :30 ad called “Getaway” for their Gildan line focusing on how far a man will go after he realizes he leaves behind his favorite shirt (Gildan of course) after a one-night stand.
Mio (Kraft Foods) will air a :30 featuring Tracy Morgan who runs down the things that have changed, including sports drinks, to introduce the Mio Fit.Tide is back with a :30 as official laundry detergent of the NFL. The spot will feature both teams in the game.FOURTH QUARTER: Hyundai/Kia Sorento has a :60 titled “Space Babies” which reveals the existence of a faraway planet known as “Babylandia” and follows infant boys, girls, dogs, pandas, etc on their journey to Earth to join new families. Ad will be released on Feb 1st.
SodaStream has a :30 that will be airing. The ad will “reveal a fresh take on its provocative new campaign”, “The SodaStream Effect” which was banned in the UK but has been airing in the USA for the past couple months. The Big Game ad was supposed to be a revised version made specifically for the game, “based on the same creative centerpiece.”
POST GAME:Coca-Cola will air a 30-second spot with the results of voting on the ending of “Mirage” airing in the first quarter of the Super Bowl. Folks to vote on the ending at cokechase.com to see if the showgirls, cowboys or badlanders get the Coke in the end in a spot that will air at the end of the game. Each group also has their own hastags as well, which one assumes will be taken into account on the voting as well.
Agency: BBH London
here .Volkswagen is running a :60 spot "Get Happy" that will tie back to its “Why VW” campaign featuring “simple, human stories” told by owners. Enter Dave and his newfound sunny disposition, confusing the entire office as it manifests itself in a curious way. Yeah he be jamaican mon. It's apparently a side effect from driving poppy red VW beetles, mon. Tom Kuntz, known for the Old Spice ads, directed.
+ One ad will promote the brand and halftime show, both which feature Beyonce. (See shot of her on set here . The ad will incorporate photos of customers doing specific movements, such as shouting, head bopping and feet tapping. During the next week, folks will find out if they’ve made it into the ad.PepsiCo.'s Frito-Lay/Doritos will be back with two "Crash the Superbowl" spots. Air times TBD.
Chrysler Still no new news for Chrysler. Let's see who they pull out this time for their "Imported from Detroit" campaign. Last year's ad featured Clint Eastwood and the year before that they used Eminem (and are still using his music in the ads running now). Chrysler FIAT Chrysler marketing chief says there are five new Fiat ads that could be used. All of the :30 spots were previewed at the Los Angeles Auto Show and feature different “everyday” situations. Air time TBD.
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MillerCoors is purchasing time on local TV stations in the Great Lakes and Southeast for a 15-second ad for Redd’s Apple Ale.FIRST HALF: OREO Cookies (Mondelez International) with a :30 that will mark it's first appearance in the Super Bowl ad fiesta. The spot focuses on Oreo devotees prefernce for the cookie or the cream filling. The ad will direct fans to Instagram to continue the debate. Earlier in October, Mondelez International is pitting longtime ad agency of record, DraftFCB against Wieden + Kennedy to duke it out for the honor of developing the ad which will air.FIRST QUARTER: Audi of America has a :60 spot titled “Prom” for the S6, where the car changes an awkward teen into a confident guy with a black eye. Audi has asked fans to pick an ending (similar to Coke’s ad campaign), with voting ending last Friday.
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SECOND HALF: Ford Lincoln will air a :60 titled “Steer The Script”, which started earlier as a Twitter campaign asking fans to tweet their thoughts on the brand using #SteerTheScript, which Jimmy Falon will then turn into the commercial. The brand also has Emmitt Smith onboard as brand ambassador, so we might also see him in the spot, too. This is the brand’s first Super Bowl spot.
VIDEO
Gildan Activewear will have a :30 ad called “Getaway” for their Gildan line focusing on how far a man will go after he realizes he leaves behind his favorite shirt (Gildan of course) after a one-night stand.
has a :30 with the talking baby again.Mio (Kraft Foods) will air a :30 featuring Tracy Morgan who runs down the things that have changed, including sports drinks, to introduce the Mio Fit.Tide is back with a :30 as official laundry detergent of the NFL. The spot will feature both teams in the game.FOURTH QUARTER: Hyundai/Kia Sorento has a :60 titled “Space Babies” which reveals the existence of a faraway planet known as “Babylandia” and follows infant boys, girls, dogs, pandas, etc on their journey to Earth to join new families. Ad will be released on Feb 1st.
SodaStream has a :30 that will be airing. The ad will “reveal a fresh take on its provocative new campaign”, “The SodaStream Effect” which was banned in the UK but has been airing in the USA for the past couple months. The Big Game ad was supposed to be a revised version made specifically for the game, “based on the same creative centerpiece.”
Current spot below. Also see kidsleepy's post here.
Agency: Deutsch NY
Coca-Cola will air a 30-second spot with the results of voting on the ending of “Mirage” airing in the first quarter of the Super Bowl. Folks to vote on the ending at cokechase.com to see if the showgirls, cowboys or badlanders get the Coke in the end in a spot that will air at the end of the game. Each group also has their own hastags as well, which one assumes will be taken into account on the voting as well.
will have a handful of spots, totalling 4 ½ minutes, as usual spread out among their different beverage lines. Quarters and lengths to come soon.
here .Volkswagen is running a :60 spot "Get Happy" that will tie back to its “Why VW” campaign featuring “simple, human stories” told by owners. Enter Dave and his newfound sunny disposition, confusing the entire office as it manifests itself in a curious way. Yeah he be jamaican mon. It's apparently a side effect from driving poppy red VW beetles, mon. Tom Kuntz, known for the Old Spice ads, directed.
+ One ad will promote the brand and halftime show, both which feature Beyonce. (See shot of her on set here . The ad will incorporate photos of customers doing specific movements, such as shouting, head bopping and feet tapping. During the next week, folks will find out if they’ve made it into the ad.PepsiCo.'s Frito-Lay/Doritos will be back with two "Crash the Superbowl" spots. Air times TBD.
Chrysler Still no new news for Chrysler. Let's see who they pull out this time for their "Imported from Detroit" campaign. Last year's ad featured Clint Eastwood and the year before that they used Eminem (and are still using his music in the ads running now). Chrysler FIAT Chrysler marketing chief says there are five new Fiat ads that could be used. All of the :30 spots were previewed at the Los Angeles Auto Show and feature different “everyday” situations. Air time TBD.
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MillerCoors is purchasing time on local TV stations in the Great Lakes and Southeast for a 15-second ad for Redd’s Apple Ale.
