Verizon - First to Real Time (2019) :60 (USA)

Created by The Community, this 60-second spot, “First to Real Time,” opens with a montage of individuals and objects associated with speed, ranging from runners and jockeys to racecars and train wheels. The narration addresses our world’s fixation with speed and how, the faster it goes, the faster we need to make it go. This outlook has driven innovation after innovation for centuries, culminating in “the era of real-time” with the launch of the new Verizon 5G Ultra Wideband. Now that Verizon has introduced this new technology, available on the Samsung Galaxy S10 5G, users can be “first to share in real-time,” capturing moments that matter, playing console-quality multiplayer games on the go, and experiencing AR that feels like reality. The spot ends by saying “5G will change everything. It is now in your hands.”  The campaign underscores how 5G will change everything, fostering a more connected world and cementing Verizon’s position at the forefront of the next technological revolution.

Agency: the community

Founder & Chief Creative Officer: Joaquín Mollá

Executive Creative Director: Graham McCann

Creative Director: Raphael Franzini

Creative Director: Matt Denyer

Associate Creative Director: Martin Stuart

Art Director: David Segura

Art Director: David Egan

VP, Integrated Production: Laurie Malaga

Sr. Director, Group Executive Producer: Ramon Nunez

Senior Producer: Robert Hannau

Producer: Lucia Riquelme

Producer: Jennifer Malki

Assistant Producer: Adriana Loayza

Senior Designer: Robert Herzfeld

Head of Strategy: Julie Liss

Group Connections Director: Billy Boulia

Senior Content Strategist: Dee Nuncio

President: Luis Montero

VP, Managing Director: Ana Bermudez

Senior Account Director: Gabriela Benitez

Account Supervisor: Sarah Silberstein

Account Supervisor: Blake Eisenberg

Account Coordinator: Catarina Daltro

Senior Project Manager: Catrina Cosculluela

Project Manager: Justine Defillippi

Director of Business Affairs: Natalie Greenman

Senior Business Affairs: Priscila Hourihan

PRETTYBIRD

Executive Producer: Suzanne Hargrove

Director: Max Malkin

Line Producer: Matt Wersinger

Head of Production: Rika Osenberg

Production Supervisor: Thuy Vu

EXILE - Editorial

Executive Producer: CL Weaver

Producer: Dale Nicholls

Editor:  Shane Reid

Assistant Editor: Ersin Dogruer

MPC – Finishing, VFX  & Color

MD: Angela Lupo

Producer: Anna Kravtsov

Creative Director: Tom McCullough

Colorist: Mark Gethin

VFX Set Supervisors: Michael Gregory, Oliver Caiden 

JSM – Music

Chief Creative Officer: Joel Simon

Executive Producer: Jeff Fiorello

Producer: Norman Felker

LIME STUDIOS – Audio / Sound Design

Executive Producer: Susie Boyahan

Engineer: Mark Meyuhas

Assistant Engineer: Peter Lapinksi

CLIENT INFORMATION

Brand: Verizon

EVP, Chief Marketing Officer: Diego Scotti

SVP, Chief Creative Officer: Andrew McKechnie

VP, Brand Creative: Dave Bowen

Director of Brand Marketing: Andrew Shafer

Creative Strategy Manager: Remy Wainfeld

Digital Marketing Manager: Marc Kelly