In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
This is... special. A Highland cow is taking the ride of her life through the Scottish highlands.
I can't help but think of the fish on a bike, which sprung from this Guinness ad, and the excellently weird Cadbury gorilla. "Music is 90% of a commercial", as Paul Arden said, so I feel like this little bit of magic is sort of related to Southern comfort's "beach" and "shark" as well. More ads with great music and odd visuals, please!
Director: Jeff Low
