In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
This week's nasty post:
"CHICAGO Publicis Groupe's Leo Burnett this week cut 16 positions, or between 1-2 percent of its U.S. staff, an agency representative said.
The cuts were part of a "strategic agency reorganization" and impacted all departments, the rep said (...) The Chicago agency has lost several pieces of business over the past six months, including creative on Maytag's $80 million account in a client consolidation and ConAgra's nearly $20 million Healthy Choice assignment. Burnett's Detroit office also lost creative duties on Cadillac's $140 million account. "
-- via Ad Week
Can you pitch new accounts on Second Life?? Well since you can now apply for a position at Leo Burnett's online agency in Second Life, I thought ... :)