In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
DDB & Tribal Amsterdam have a very funny way of showing off the fact that the Tiguan Allspace is available with two extra seats. They put two guys outside of the car and drove around Holland with them hanging out (literally!) while filming peoples reactions. It's the same trick used by living statues, somewhere underneath their slim suits is some sort of metal seat and steel pole, but I'll be darned if I'll ever figure it out, as I am too busy laughing.
Ad agency: DDB & Tribal Amsterdam
Creative: Gijs Sluijters
